Dutch Love Beer

In 1994 the World Cup came to Orlando/Central Florida. I saw up close how much the Dutch love their beer. It was not pretty. I'm not surprised to see this:
Spyker has teamed up with Heineken to launch the first-ever Formula One-themed sports bar in the Netherlands, while also agreeing to work together at the track, as Heineken becomes the official beer supplier at events organized by the team.
Further details regarding the sports bar concept, including the location and opening date, won't be announced until the beginning of July, but the will carry both Spyker and Heineken branding as the two partners link up to promote the brewer's alcohol awareness campaign 'Enjoy Heineken Responsibly'. Marketing director Herwin van den Berg believes the co-operation between the pair is a perfect match.
Credit Crash.net for the quote.